Tend · Life administration

Your family runs on
invisible labor.
We make it visible.
Then we handle it.

WeTend removes professional mothers from the loop completely. House, kids, health, car, work, finances — all tended. No managing the coordinator. No staying in the loop. Just a dashboard that shows you it is done.

71% of household mental load
carried by mothers
University of Bath · Journal of Marriage and Family, 2024
Insurance callbacks handled · School forms completed · Dental appointments booked · Car registration renewed · FSA reimbursements filed · Vendor schedules managed · Property tax tracked · Prescription refills handled · Insurance callbacks handled · School forms completed · Dental appointments booked · Car registration renewed · FSA reimbursements filed · Vendor schedules managed · Property tax tracked · Prescription refills handled ·

The problem

She carries everything. And the world was built expecting her to.

You clock out from job one. You clock in to job two. Except job two has no title, no pay, no end time, and no one notices when you do it well.

The insurance callback. The school form you downloaded twice. The appointment you keep moving to tomorrow. The prescription that expired. The vendor who never called back.

This is not a productivity problem. This is a design problem. And it is solvable.

71% of household mental load carried by mothers Univ. of Bath, 2024
46% of women physicians report burnout symptoms AMA, 2025
43% more likely to leave clinical practice early JGIM, 2026
$1M cost to replace one physician Tebra, 2025

"I can actually lie in bed and not spiral about how much of my kids' life I missed filling forms."

Tend founding client · Physician mother · Los Angeles

How Tend works

Three things that set us apart

Every competitor still requires the mother to be in the loop. Tend's goal is to get her out.
01

Delegated authority

You sign a limited authorization — the same model CPAs use with your tax account. Your Tend coordinator acts on your behalf. No decisions. No transactions. No loop. Just done.

02

Life OS dashboard

One screen. Every domain. House, kids, health, car, work, finances. Green means on schedule. Red means past due. WeTend means we are handling it. You glance. You move on.

03

Human-assisted warmth

Not just AI. A real coordinator who knows your life, anticipates what needs handling, and does it before you notice the problem. The human layer is the product.

The dashboard

One screen. Every domain. Always tended.

She does not manage this. She glances at it the way you check a weather app. That is the product.

Your life OS 8 handled this month
House
Maintenance, bills, vendors
3 pending
Kids
Per child: health, school
2 urgent
Your health
Appointments, screenings
All clear
Car
Maintenance, registration
WeTend handling
Work admin
Licenses, CME, credentials
Current
Finances
Claims, reimbursements
WeTend handling
See the full dashboard

Pricing

Start with onboarding. Stay for the life.

We build your Life OS in five days. Then we run it every month so you never have to think about it again.

Founding onboarding

$497
one-time · 5 days
  • Full Life OS dashboard built across all 6 domains
  • Day 2 and Day 5 coordinator updates
  • Final completion summary
  • Life OS dashboard access
  • No commitment after
Get started

Corporate benefit pricing available for health systems and professional employers. Contact us.

What clients say

Real women. Real words.

I can actually lie in bed and not spiral about how much of my kids' life I missed filling forms.

Physician mother · Los Angeles

I can't believe how I lived before having this in my life.

Attorney · New York

My life has drastically changed. I can breathe now.

Executive · Los Angeles

Built by the client

A physician mother who needed this and built it.

I spent years running two full-time jobs in one body. Job one: pediatric liver transplant physician at Children's Hospital Los Angeles. Job two: everything else. The forms, the callbacks, the appointments, the school schedules. Job two never ended.

Tend exists because I lived this problem and decided to solve it.

Triple board-certified pediatric gastroenterologist, hepatologist, and transplant hepatologist
Attending physician and Clinical Associate Professor, CHLA and USC Keck School of Medicine
Mother of three. Originally from Syria. Someone who got tired of being the CEO of everything.
NS Nisreen Soufi, MD
Founder and CEO

You deserve an empty mind.

Not someday. Now. Let us build your Life OS in five days and see what it feels like when someone else handles job two.